4. Achieve annual paying visitor numbers in excess of 750,000

Highlights of our progress in 2018/19:

  • The total number of visitors was 920,491 (up 1% on 2017/18).
  • Our visitors spend money in the local areas, with £47m GVA contribution from visitor spending (up 14% on 2017/18).
  • BBC Countryfile Live attracted 108,000 visitors to the area and support 129 jobs.
  • Christmas at Blenheim Palace attracted 219,000 visitors and supported 214 jobs.
  • Our visitor survey found that multi-day visitors who stay overnight spend an average of £60.