The award recognises the attractions and events that go above and beyond for groups over Christmas. It can be awarded for anything from an attraction’s festive experience, a market, festival or themed-event.
We overcame stiff competition from fellow finalists Castle Howard, Hampton Court Palace, Waddesdon Manor, Royal Botanic Gardens, Kew and Thursford Christmas Spectacular to pick up the coveted festive title.
A total of 18 awards were announced at the online ceremony, which was hosted by actress and TV presenter Julie Peasgood.
Announcing we had won the award, Julie said: “Blenheim Palace, what a spectacular place throughout the seasons and it really does pull out all the stops at Christmas.”
Group Leisure & Travel publisher, Rob Yandell said the awards ceremony, which is now in its 25th year brought the group travel community together and recognised ‘great people, excellent service and wonderful venues’.
“We were absolutely delighted to have been picked as the overall winner, especially as we were up against so many other great festive events,” said Blenheim Palace’s Marketing Manager, Sam Vaughan.
“Since our first Christmas event in 2017 we have seen a huge increase in its popularity, and it is now one of the most important, and keenly anticipated times of the year at Blenheim.
“This year’s event will be one of the most ambitious to date with the fantastic illuminated outdoor trail, the Christmas Market and the amazing new ‘Story of the Nutcracker’ brought to life within the Palace itself,” she added.
Christmas at Blenheim Palace is produced in partnership by leading events promoter Raymond Gubbay Limited, a division of Sony Music. The Story of the Nutcracker and the illuminated trail is created by Culture Creative Limited.